Crest
3D White toothpaste
Barcode 0037000820246Checked 12 September 2026
Findings
- Formula transparency
- Partly recorded7 entries are not in our reference yet.
What this doesn't mean
The whole printed list is still below, exactly as written — those entries simply carry no explanation beside them.
- Fragrance
- None foundNothing on this list is a scent or fragrance ingredient.
What this doesn't mean
Unscented is not scent-free — a base can still have a smell of its own.
- Regulatory context
- 1 named · 1 with limits1 ingredient on this list is named in EU cosmetics law, and 1 of them carries a condition.
What this doesn't mean
A condition is a cap on how much may be used, or which products it may be used in. We hold no concentrations, so we can't tell you where this product sits against one — the rules themselves are under Rules.
- Composition
- 1 UV filter · 2 colourantsCounts, not conclusions.
What this doesn't mean
A preservative keeps a water-based product from growing microbes in the pack, a UV filter absorbs or reflects ultraviolet light, and a colourant adds colour.
Worth knowing
- Subject to a regulatory restriction
One or more ingredients in this product are restricted in at least one market. The restriction is usually a concentration limit or a limit on the type of product.
Why we mention it
Points at a named instrument rather than implying a general hazard. The specific provision is shown with the ingredient.
- Contains UV filters
This product contains UV filters. Which filters are permitted, and at what concentration, differs between markets.
Why we mention it
UV filters are among the most tightly regulated cosmetic ingredients, and the permitted set differs between the EU, the US and elsewhere.
- Contains sulphate surfactants
This product contains a sulphate surfactant. These clean effectively and lather well; some people find them stripping on hair or skin.
Why we mention it
A widespread preference, particularly in haircare. Presented as a preference rather than a safety matter, because that is what it is.
How this formula is built
Grouped by what each ingredient is there to do. Open a band for the entries doing that job.
No band claims a share of the formula. 7 entries on the pack have no recorded purpose yet, and are still printed in full below.
Everything on the pack
In the order it is printed, in full. We never shorten it, reorder it or leave an entry out.
As printed on the pack
urpose nticavity othpaste ng is ht away. meals removes %06 01 dn of surface stains 96 drug facts (continued) supervise children's brushing until good habits are established children under 2 yrs.: ask a dentist starts whitening after 1 brush inactive ingredients water, sorbitol, hydrated silica, disodium pyrophosphate, sodium lauryl sulfate, flavor, sodium hydroxide, cellulose gum sodium saccharin, carbomer, polysorbate 80, mica, titanium dioxide, blue 1 questions? 1-800-492-7378 www.pg.com www.crest.com patents: www.pg.com/patents © 2021 p&g distr. by procter & gamble, cincinnati, oh 45202 p&g
- 1sorbitol
- 2hydrated silica
- 3disodium pyrophosphate
- 4sodium lauryl sulfate
- 5flavor
- 6sodium hydroxide
- 7cellulose gum sodium saccharin
- 8carbomer
- 9polysorbate 80
- 10mica
- 11titanium dioxide
- 12blue 1 questions? 1-800-492-7378 www.pg.com www.crest.com patents: www.pg.com/patents © 2021 p&g distr. by procter & gamble
- 13cincinnati
- 14oh 45202 p&g
BeautySignal does not replace the ingredient list. It helps you read it.
Ingredient by ingredient
- 1SorbitolHumectant
- 2Hydrated SilicaAbrasive
- 3disodium pyrophosphateNot in our reference yet
- 4Sodium Lauryl SulfateSurfactant
- 5flavorNot in our reference yet
- 6Sodium HydroxidepH adjuster
- 7cellulose gum sodium saccharinNot in our reference yet
- 8CarbomerViscosity control
- 9polysorbate 80Not in our reference yet
- 10MicaColourant
- 11Titanium DioxideUV filterUV filterNamed by a rule
- 12blue 1 questions? 1-800-492-7378 www.pg.com www.crest.com patents: www.pg.com/patents © 2021 p&g distr. by procter & gambleNot in our reference yet
- 13cincinnatiNot in our reference yet
- 14oh 45202 p&gNot in our reference yet
What the rules say
Each rule is named so you can read it yourself. A limit is not a warning.
EU · Permitted within limits
Regulation (EC) No 1223/2009, Annex VI / Annex IV
What it sets out
Maximum 25 % w/w as a UV filter. We hold no concentrations, so we can't say where this product sits against it.
Separate conditions apply to nano forms and to use in products that could be inhaled.
About this product
- Label checked
- 12 September 2026
- Also sold in
- united-states
Ingredient lists change with a reformulation and differ between countries, so check the pack in your hand. For a reaction or a health concern, speak to a pharmacist or a doctor.