Dentifrice

Findings

Formula transparency

Partly recorded3 entries are not in our reference yet.

What this doesn't mean

The whole printed list is still below, exactly as written — those entries simply carry no explanation beside them.

Fragrance

PresentThe list includes scent ingredients.

What this doesn't mean

None of the 26 fragrance substances that EU labelling asks to be named individually appears on it.

Regulatory context

None namedNo ingredient here is named by a published rule we hold.

What this doesn't mean

That is a statement about the rules, not about safety.

Composition

None of the three we countCounts, not conclusions.

What this doesn't mean

A preservative keeps a water-based product from growing microbes in the pack, a UV filter absorbs or reflects ultraviolet light, and a colourant adds colour.

Worth knowing

• Contains fragrance

  This product contains fragrance. Fragrance is one of the more common causes of contact irritation, which is why many people prefer to avoid it.

  • Parfum
  Why we mention it

  Fragrance is the most frequently cited preference in cosmetics, and "parfum" on a label can cover many undisclosed components.

Everything on the pack

In the order it is printed, in full. We never shorten it, reorder it or leave an entry out.