The Humble Co.
natural TOOTHPASTE. SENSITIVE
- 75 ml
Barcode 7350075694837Checked 12 September 2026
Findings
- Formula transparency
- Partly recorded9 entries are not in our reference yet.
What this doesn't mean
The whole printed list is still below, exactly as written — those entries simply carry no explanation beside them.
- Fragrance
- Present · 1 named1 of the 26 fragrance substances EU labelling asks to be named is on this pack.
What this doesn't mean
That is a labelling rule rather than a warning. It matters most to somebody who already knows they react to one of them. The list also includes essential oils, which carry scent compounds.
- Regulatory context
- 4 named · 4 with limits4 ingredients on this list are named in EU cosmetics law, and 4 of them carry a condition.
What this doesn't mean
A condition is a cap on how much may be used, or which products it may be used in. We hold no concentrations, so we can't tell you where this product sits against one — the rules themselves are under Rules.
- Composition
- 2 preservativesCounts, not conclusions.
What this doesn't mean
A preservative keeps a water-based product from growing microbes in the pack, a UV filter absorbs or reflects ultraviolet light, and a colourant adds colour.
Worth knowing
- Declared fragrance allergen
This product declares one or more of the fragrance substances that EU labelling rules require to be named individually.
Why we mention it
Regulation (EC) No 1223/2009 requires certain fragrance substances to be named on the label above a threshold. Their presence is a labelling fact, not a prediction that anybody will react.
- Subject to a regulatory restriction
One or more ingredients in this product are restricted in at least one market. The restriction is usually a concentration limit or a limit on the type of product.
Why we mention it
Points at a named instrument rather than implying a general hazard. The specific provision is shown with the ingredient.
- Contains fragrance
This product contains fragrance. Fragrance is one of the more common causes of contact irritation, which is why many people prefer to avoid it.
Why we mention it
Fragrance is the most frequently cited preference in cosmetics, and "parfum" on a label can cover many undisclosed components.
- Contains essential oils
This product contains plant-derived essential oils, which carry their own naturally occurring fragrance components.
Why we mention it
Essential oils are often chosen as a "natural" alternative to fragrance, but they contain fragrance compounds themselves, so people avoiding fragrance usually want to know.
How this formula is built
Grouped by what each ingredient is there to do. Open a band for the entries doing that job.
No band claims a share of the formula. 9 entries on the pack have no recorded purpose yet, and are still printed in full below.
Everything on the pack
In the order it is printed, in full. We never shorten it, reorder it or leave an entry out.
As printed on the pack
GLYCERIN, AQUA, HYDRATED SILICA, HYDROXYAPATITE, ERYTHRITOL, ALOE BARBADENSIS LEAF JUICE*, POTASSIUM CITRATE, XYLITOL, CELLULOSE GUM, AROMA, LIMONENE, ANETHOLE, CARVONE, CITRUS AURANTIUM PEEL OIL, MENTHA PIPERITA OIL*, MENTHA VIRIDIS LEAF OIL, MENTHOL, DISODIUM COCOYL GLUTAMATE, LAURYL GLUCOSIDE, SODIUM FLUORIDE, CITRIC ACID, SODIUM BENZOATE, POTASSIUM SORBATE,REBAUDIOSIDE A.
- 1GLYCERIN
- 2AQUA
- 3HYDRATED SILICA
- 4HYDROXYAPATITE
- 5ERYTHRITOL
- 6ALOE BARBADENSIS LEAF JUICE
- 7POTASSIUM CITRATE
- 8XYLITOL
- 9CELLULOSE GUM
- 10AROMA
- 11LIMONENE
- 12ANETHOLE
- 13CARVONE
- 14CITRUS AURANTIUM PEEL OIL
- 15MENTHA PIPERITA OIL
- 16MENTHA VIRIDIS LEAF OIL
- 17MENTHOL
- 18DISODIUM COCOYL GLUTAMATE
- 19LAURYL GLUCOSIDE
- 20SODIUM FLUORIDE
- 21CITRIC ACID
- 22SODIUM BENZOATE
- 23POTASSIUM SORBATE
- 24REBAUDIOSIDE A
BeautySignal does not replace the ingredient list. It helps you read it.
Ingredient by ingredient
- 1GlycerinHumectant
- 2AquaSolvent
- 3Hydrated SilicaAbrasive
- 4HYDROXYAPATITENot in our reference yet
- 5ERYTHRITOLNot in our reference yet
- 6Aloe Barbadensis Leaf JuiceHumectant
- 7POTASSIUM CITRATENot in our reference yet
- 8XylitolHumectant
- 9Cellulose GumViscosity control
- 10ParfumFragrance
- 11LimoneneFragranceDeclared allergen
- 12AnetholeFragrance
- 13CARVONENot in our reference yet
- 14CITRUS AURANTIUM PEEL OILNot in our reference yet
- 15Mentha Piperita OilFragrance
- 16MENTHA VIRIDIS LEAF OILNot in our reference yet
- 17MentholFragrance
- 18DISODIUM COCOYL GLUTAMATENot in our reference yet
- 19LAURYL GLUCOSIDENot in our reference yet
- 20Sodium FluorideConditioning agentNamed by a rule
- 21Citric AcidpH adjuster
- 22Sodium BenzoatePreservativeNamed by a rule
- 23Potassium SorbatePreservativeNamed by a rule
- 24REBAUDIOSIDE ANot in our reference yet
What the rules say
Each rule is named so you can read it yourself. A limit is not a warning.
EU · Permitted within limits
Regulation (EC) No 1223/2009, Annex III — fragrance substances subject to individual labelling
What it sets out
Must be named individually on the label above 0.001% in leave-on products and 0.01% in rinse-off products.
EU · Permitted within limits
Regulation (EC) No 1223/2009, Annex III
What it sets out
Fluoride concentration is limited in oral products and specific labelling is required, including a warning for products for children.
EU · Permitted within limits
Regulation (EC) No 1223/2009, Annex V, entry 1
What it sets out
Maximum 2.5 % as acid, rinse-off products. We hold no concentrations, so we can't say where this product sits against it.
Lower limits apply to leave-on and oral products.
EU · Permitted within limits
Regulation (EC) No 1223/2009, Annex V, entry 42
What it sets out
Maximum 0.6 % as acid. We hold no concentrations, so we can't say where this product sits against it.
About this product
- Label checked
- 12 September 2026
- Made in
- Bulgaria
- Also sold in
- poland
Ingredient lists change with a reformulation and differ between countries, so check the pack in your hand. For a reaction or a health concern, speak to a pharmacist or a doctor.