Twice
Oral Wellness Toothpaste
- 3.4 oz
Barcode 0854679008122Checked 12 September 2026
Findings
- Formula transparency
- Partly recorded5 entries are not in our reference yet.
What this doesn't mean
The whole printed list is still below, exactly as written — those entries simply carry no explanation beside them.
- Fragrance
- PresentThe list includes scent ingredients.
What this doesn't mean
None of the 26 fragrance substances that EU labelling asks to be named individually appears on it.
- Regulatory context
- 1 named · 1 with limits1 ingredient on this list is named in EU cosmetics law, and 1 of them carries a condition.
What this doesn't mean
A condition is a cap on how much may be used, or which products it may be used in. We hold no concentrations, so we can't tell you where this product sits against one — the rules themselves are under Rules.
- Composition
- 1 UV filter · 1 colourantCounts, not conclusions.
What this doesn't mean
A preservative keeps a water-based product from growing microbes in the pack, a UV filter absorbs or reflects ultraviolet light, and a colourant adds colour.
Worth knowing
- Subject to a regulatory restriction
One or more ingredients in this product are restricted in at least one market. The restriction is usually a concentration limit or a limit on the type of product.
Why we mention it
Points at a named instrument rather than implying a general hazard. The specific provision is shown with the ingredient.
- Contains a retinoid
This product contains a retinoid or retinoid derivative. Guidance on use during pregnancy differs, and a pharmacist or doctor is the right source for that.
Why we mention it
Retinoids are common and effective, and also the ingredient group people most often ask about for specific personal circumstances. We point to professional advice rather than give it.
- Contains fragrance
This product contains fragrance. Fragrance is one of the more common causes of contact irritation, which is why many people prefer to avoid it.
Why we mention it
Fragrance is the most frequently cited preference in cosmetics, and "parfum" on a label can cover many undisclosed components.
- Contains UV filters
This product contains UV filters. Which filters are permitted, and at what concentration, differs between markets.
Why we mention it
UV filters are among the most tightly regulated cosmetic ingredients, and the permitted set differs between the EU, the US and elsewhere.
How this formula is built
Grouped by what each ingredient is there to do. Open a band for the entries doing that job.
No band claims a share of the formula. 5 entries on the pack have no recorded purpose yet, and are still printed in full below.
Everything on the pack
In the order it is printed, in full. We never shorten it, reorder it or leave an entry out.
As printed on the pack
Sorbitol, Hydrated Silica, Water, Glycerin (Vegetable), Xylitol, Cocamidopropyl Betaine, Sodium Bicarbonate, Cellulose Gum, Lauryl Glucoside, Flavor (Natural), Charcoal Powder, Titanium Dioxide, Hydroxyapatite, Sodium Ascorbyl Phosphate (Vitamin C), Retinyl Palmitate (Vitamin A), Tocopherol (Vitamin E), Menthol
- 1Sorbitol
- 2Hydrated Silica
- 3Water
- 4Glycerin (Vegetable)
- 5Xylitol
- 6Cocamidopropyl Betaine
- 7Sodium Bicarbonate
- 8Cellulose Gum
- 9Lauryl Glucoside
- 10Flavor (Natural)
- 11Charcoal Powder
- 12Titanium Dioxide
- 13Hydroxyapatite
- 14Sodium Ascorbyl Phosphate (Vitamin C)
- 15Retinyl Palmitate (Vitamin A)
- 16Tocopherol (Vitamin E)
- 17Menthol
BeautySignal does not replace the ingredient list. It helps you read it.
Ingredient by ingredient
- 1SorbitolHumectant
- 2Hydrated SilicaAbrasive
- 3AquaSolvent
- 4GlycerinHumectant
- 5XylitolHumectant
- 6Cocamidopropyl BetaineSurfactant
- 7Sodium BicarbonateAbrasive
- 8Cellulose GumViscosity control
- 9Lauryl GlucosideNot in our reference yet
- 10Flavor (Natural)Not in our reference yet
- 11Charcoal PowderNot in our reference yet
- 12Titanium DioxideUV filterUV filterNamed by a rule
- 13HydroxyapatiteNot in our reference yet
- 14Sodium Ascorbyl Phosphate (Vitamin C)Not in our reference yet
- 15Retinyl PalmitateConditioning agent
- 16TocopherolAntioxidant
- 17MentholFragrance
What the rules say
Each rule is named so you can read it yourself. A limit is not a warning.
EU · Permitted within limits
Regulation (EC) No 1223/2009, Annex VI / Annex IV
What it sets out
Maximum 25 % w/w as a UV filter. We hold no concentrations, so we can't say where this product sits against it.
Separate conditions apply to nano forms and to use in products that could be inhaled.
About this product
- Label checked
- 12 September 2026
- Also sold in
- united-states
Ingredient lists change with a reformulation and differ between countries, so check the pack in your hand. For a reaction or a health concern, speak to a pharmacist or a doctor.